We all like the sound of 24 karat gold. But really, who wears a 24k gold ring nowadays? Nobody, at least not on a daily basis. Pure metal is softer and less resistant to scratches and dents. Truth is that most jewelry is a mix of metals and alloys because most people need a reliable piece of jewelry that is more affordable.
Same goes with platinum jewelry. In the past, most platinum jewelry had to be somewhere around 85% pure platinum in order to be actually called platinum by the Federal Trade Commission (FTC).
However, we all know how popular platinum has become. It’s a favorite now for wedding bands and engagement rings and a status symbol for music industry celebrities. Really! Did you take a look at Beyonce’s lately?
Anyway, pure platinum is very expensive. Lots of jewelry lovers want it but few can afford it. Luckily there is a current movement that is trying to change the current FTC platinum standards to include platinum jewelry made from 14 karat, or .585 platinum.
But even today, many platinum manufacturers are able to create a platinum alloy that looks and feels just like 950 platinum. In fact, it’s even more durable and long lasting than 950 platinum. This means that consumers can enjoy the luxury of platinum for the price of gold. So why settle for anything less than the best metal out there?
Visit us at www.eplatinumrings.com and find out how can you get a lovely affordable platinum jewelry.
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